1/
photos

Josh Goot Lookbook Video

On February 11, 2015
By Connie
0 Comments

This was one of those projects where working with incredible talent can make any job feel so easy.  First of all, Josh Goot creates beautiful apparel – the clothing speaks for itself.  We created a minimal set with minimal styling in order to let his gorgeous designs stand on their own.  We knew that excessive styling would just clutter the imagery and would work against Josh Goot’s clean and elegant designs.

We had a limited amount of time to shoot each outfit so I designed a set and lighting scheme that would offer several interesting angles to shoot from.  I didn’t want to fuss with making dramatic changes to our set once we started shooting because I was concerned it would disrupt our workflow.  I am really happy with the results of this set up as I think I was able to create enough variety in the shots to avoid repetition without allowing the backgrounds themselves to pull focus from the clothing.

Our model, Natalie, was a pleasure to work with.  She truly did make my job easy.  After a quick chat about the Josh Goot brand and the look and feel I wanted for this video, it was obvious that Natalie and I were on the same page.  Aside for some minor directions here and there, I was able to just sit back and let Natalie interpret each outfit as we went along.  Since I knew that I would be laying music over the video, I had the luxury of being able to call out how I was framing my shots while I moved the camera around her.  In this way, we were always on the same page about what I was focusing on at any given time.  I had the fortune of having lots of great shots to choose from during the editing process.

So here it is, our finished lookbook.  I’m pleased to say that the folks over at Josh Goot were as excited with our video as us!

About Connie

I was that geeky camera chick who spent her high school lunch breaks in the darkroom.  I still miss the smell of those stinky developer chemicals.  Sort of.

Born in Canada, I graduated with top honours in Applied Photography at Sheridan College before spending several years assisting and producing for  some of the best commercial shooters in Toronto.  After gathering a wealth of valuable skills and getting my first DSLR, I bought a plane ticket to Asia.

It was my first backpacking adventure, but I managed to survive nine months from Seoul to Singapore with only some shoddy mandarin and a lot of luck.  I had the time of my life. So I did it again.  Seven months of zig-zagging around India and Nepal taught me ingenuity with limited resources, clarity when surrounded in chaos, and how to eat with just my right hand.

Sydney became my new home in 2008, and I’ve been enjoying the sunny weather and great coffee ever since.

Today, I’m a fashion and product photographer extraordinaire.  Based at Studio 8 in the northern beaches of Sydney, I relish the challenge and precision of studio lighting.  My clients are drawn to my clean, stripped back approach to every project.  My simplistic yet direct style is refreshing and elegant in a market full of heavily Photoshopped images.

When I’m not in the studio you can find me hand folding dumplings or scaling walls at the rock climbing gym.  I’m also really good at winning board games (or my friends are just really good at losing).

 

Accolades

Finalist – Shoot The Chef 2013
Top 5 – Australia’s Emerging Travel Photographers of 2010 – Capture Magazine
Winner – Best Marketing Imagery Award 2010 – New Mardi Gras
Semi-finalist – Shutterbug Awards 2010 – Shutterbug
Short-listed – Travel Photographer of the Year 2009 – TPOTY
Finalist – Cultural Explorers 2009 – STA Travel
Winner – World in Focus 2007 – Photo District News
Top Emerging Photographers of 2007 – Photo Life Magazine

Contact