Beginnings of a Videographer

On August 17, 2014
By Connie

Ladies and gentlemen, and now the moment I know you’ve all been waiting for: the premier of my first video project.  Directed by moi, videography by yours truly, and edited by myself (also, styling by Bri Luhrmann, and with our lovely model, Gina Mendoza Lafaurie).


Having done only a few quick lessons on capturing video, and a short, but very informative, editing workshop for photographers learning how to use Final Cut Pro with SunStudios, I’m very happy with this first solo project.  Using a DSLR, I shot the entire piece handheld in order to get that behind-the-scenes feel.  I had a lot of fun experimenting with framing, panning, and pulling focus.  Pulling focus (switching the point of focus from one object to another in the frame) is a tricky skill I’m still playing around with.  It takes a lot of practice to get the timing and speed of pulling focus to work with the overall feel of the project.  I kept re-shooting some shots adjusting the timing of my focusing hoping to get the right one in the can.  As with photography, seeing your footage on a computer screen after it’s all done, is very different compared to when you’re in the moment, and I was trying to cover my butt.

I’m definitely at that early stage of my videography career where you capture way too much footage because you’re just not sure you’ve covered the whole story.  It makes for a longed editing process, but I am pleased that with this video, I managed to capture more great footage than was needed.  As I’m learning with my editing, it’s important to be objective when choosing what footage makes it into the final video.  It was frustrating to realize that some of the footage I was proud to have shot could not be included in the final edit for some reason or other.  For example, I had captured some great footage of Bri applying make-up on Gina where they were chatting and laughing, but the story was about bandage dresses and not about make-up artistry so it didn’t make sense to include too much video of that stage of our shoot.  Still, I’m rather gratified to have been stuck with the problem of too much great footage versus not enough at all.  Props to me :)


Guess Footwear

On August 3, 2014
By Connie


What is it about women and shoes?  I didn’t understand the whole hoopla when I was a kid, but somewhere between high school and my first real grown-up job, I became part of the movement/craze/irrational use of your pay cheque.

We’ve been buried under shoes galore here at the studio shooting the upcoming Guess Footwear promotions.  The greatest thing about Guess shoes is that they’re never afraid to be bold, edgy, or just plain fun.


Check out our different style sessions: Wild For Prints, Red Love, Bad*ss Basics, and Sparkle & Shine.  Let’s just say that I’m grateful to be the sample size of shoe!



Stop Motion Start

On July 13, 2014
By Connie

We’ve starting playing with stop motion these last few weeks at the studio.  As this is my first foray into stop motion, I’ve been really keen to dive right into these projects.  So. Much. Fun.  It’s playing and craft time all the time!

I understood the general concept of stop motion videos: lots of still images of incremental movements played sequentially in a video.  I did not, however, really understand just how many still images were needed to create a short video of only one minute.  We assumed a lot.  We should have assumed a lot more.  Thankfully, amazing things can be done in Final Cut Pro.

For this stop motion video, we did a style session called One Knit Three Ways.  It’s pretty self-explanatory; we took one green knit sweater and created three different outfits involving said sweater.  We created our set on the ground, and high above we rigged a camera on a stand.  The camera was tethered to a computer so we could see our progress as we moved the clothes around the set.  It was good fun making the clothes walk around, flap about, and dance on the set.  There was plenty of laughter, and, by the end of the day, a lot of sore knees.  Next time I’m wearing knee pads!

When we pulled all the images into Final Cut Pro, we started to really see how much control we had in this editing program.  We experimented a lot with speeding up or slowing down the frame rate to see how it changed the tone and pacing of the video.  It really started to highlight just how essential it is to have a skilled and talented editor for any video project.  Tiny adjustments to the frame rate, the sequence of imagery, and the length of each shot drastically changed the overall tone and story of the piece.  This was a new skill I really wanted to master (or perhaps, more realistically, just be good at – lots of props to professional editors out there!).

So behold – my first stop motion video.  Thank you.  Thankyouverymuch.

Ted Baker Campaign

On June 13, 2014
By Connie

We’ve been drooling over all the Ted Baker apparel in the studio this week.  Their gorgeous prints are that perfect combination of quirky yet sophisticated.  I’m particularly in love with that red bird print cardigan.  Tissue please!





Advice for Young Photographers

On April 25, 2014
By Connie



Yesterday I did my taxes.  No, this is not going to be a blog post expounding the virtues of doing your taxes on time, although that is good advice for anyone.  If only I followed it.

This is a blog post on my general pontifications on the field of photography.

Yesterday my accountant asked me about what it was like having a career in photography.  Her 16 year old daughter was really starting to consider photography as a career path, and like any concerned parent, she was worried that her daughter might be heading for a future of great uncertainty, or even complete financial ruin.  I’m not going to shy away from it; that is a valid concern.  Photography is not as well paying as anyone who has hired a wedding photographer is tragically led to believe.  There is a great deal of upfront investment; cameras, lenses, lighting, training, studio hire, computers, software, marketing, and a whole slew of many other concerns make becoming a professional photographer very pricey, and all before you land that first gig.  Generally, most young photography graduates start off as freelance menial assistants working long hours on their feet making terribly low wages.  Many assistants spend years living hand to mouth while paying their dues.

I didn’t want to tell her all that.

I was struggling with my desire to give real life advice to that young hopeful through her concerned mother and my desire to just encourage her daughter to pursue her dreams.  The latter was pushed along by my hope to see more successful female photographers in what I’ve always known to be a male dominated world.  I graduated from a renown commercial photography program in Canada where only a quarter of its students were male.  Yet, over a decade later, it’s mainly those male graduates who have thriving careers as photographers today.  I am one of the few women from my class who is still left standing with a camera in her hands.  Why is that so?  Perhaps a future blog post.

Back in that office, I answered that mother the best way I could.  What is it like having a career in photography?  Hard.  Uncertain.  Rewarding.  Fun.  I told her that if her daughter really loved photography, there would be room in this field for her.  She just has to work hard, and find her place in it.  I told her that professional photography was shifting, and that like any field of work, she needed to adapt to those shifting tides in order to come out on top.

I owe my break into photography to one of those shifting tides.  I credit my career to a lot of perseverance, and the support of many wonderful people, but I also owe it to lots of luck and all the hard work that made me ready for the opportunities that arrived when they did.  I entered the field of photography at the exact time that digital was just beginning to replace film.  I was the new assistant at a top commercial studio in Toronto.  The seasoned shooters had arranged for a private, studio-wide tutorial for using a brand new software program called Capture One.  They listened closely, took lots of notes, and asked many questions.  But on the day of our first all digital shoot, there was a lot of head scratching and uncertainties.  It was my opportunity.  My training had prepared me to step up and take the digital reigns.  In one afternoon, I went from being just another young assistant to an invaluable member of the team.  My new skills were a hot commodity.  I became the studio’s digital operator and it was my job to make the transition from film to digital as seamless as possible.  I helped that studio successfully navigate through the industry shift, and the experiences I gained from my years there were priceless.

The last several years have seen more shifts in photography including the rise of CGI, the bridging with HD videography, and the still growing field of online shopping.  As much as there are doors closing on some more traditional photographer jobs, other doors are opening somewhere else.  I’ve been reading up on the latest breakthroughs in technology with the Oculus Rift and the astounding innovations Lytro is making in light-field photography.  I think we are on the edge of seeing big changes in this medium as exciting as the introduction of digital cameras, or even the introduction of colour film.

So yes, there is a great deal of uncertainty in this field.  But is that really a bad thing?

Throwback Thursday

On April 10, 2014
By Connie

I’ve noticed a fun little game being played on Facebook called Throwback Thursdays.  Sometimes it’s called Flashback Fridays, which leads me to wonder if this game can be played any day of the week (Wayback Wednesdays, Too-Far-Back Tuesdays, etc.).  In any case, the idea is that you dig up some old, possibly slightly embarrassing, photo from your past, post it on your wall, and share the story behind that photo.  It’s kind of amusing to look back on how far you’ve come and how much you’ve changed over the years.

So I thought it would be fun to do it too.  Although I haven’t picked an embarrassing photo.  No need to slam my pride here; this is MY blog after all.


Hannah and Naked Cat


This is Hannah and the Naked Cat.  It’s possible that I’ve just come up with this name right now, but it works.  I think I did this shoot a little after I graduated from college.  I was super lucky in that I landed a fantastic gig as a permanent assistant for one of Toronto’s top commercial shooters.  I was originally introduced to the studio’s producer by my classmate who did his school work week with them.  We were literally just in the neighbourhood with our freshly finished student portfolios when he suggested we just knock on the studio’s door and say hi.  To all those young photographers and assistants trying to break into the industry, never under estimate the possibilities behind cold calling, or cold knocking in our case.

Anyway, on my spare days as a lowly, but eager studio assistant, I arranged my own test shoots using the studio’s equipment.  The best perk of belonging to any studio as a lowly assistant is the universal, sometimes unspoken agreement that assistants get to use the gear in the off hours.  This particular shoot was done in my friend’s basement apartment.  She had the awesome couch and the weird naked cats.  The model was a mutual friend from high school.

I’d like to talk about how I had some clear vision of a majestic, deep and meaningful artistic piece I was aiming to create, but that wasn’t the case.  It was about ten years ago so I’m happy that I can remember the details I have retained.  I remember just wanting to create something memorable, and hopefully have some fun at the same time.

These images never made it into a magazine or book, but I did gather a little more valuable experience from that shoot.  It also landed me another job as a photographer at a small fashion studio a few years later.  The head photographer told me that of the many applicants he’d seen, that image stuck out the most.  It’s really crazy how sometimes the ripple effects of what we do today have such an impact on the doors that open tomorrow.

I Like Wolves

On March 24, 2014
By Connie


We had a lot of fun on the shoot for I Like Wolves.  It’s always a pleasure working with Gina, one of our regular models.  She always brings lots of energy and life to every shoot.  It must be that dancing background of hers!

Our client wanted this campaign to really reflect the fun, young, and effortless cool vibe of their clothing.  Lots of bright colours meant we wanted a bold and vibrant feel to this shoot.  So we turned up the music, jacked up the wind machine, and just had fun (along with some fabulous styling by resident stylist, Bri Lurhmann, and some stellar lighting and camera moves by yours truly).  Who says work and play don’t mix?


Behind The Scenes With G-Star

On March 2, 2014
By Connie


Great behind the scenes shot from our stylist, Bri Luhrmann, on location for our G-Star shoot.  I think she even managed to nab this snap around the same time I shot the final select from the shoot.  Amazing timing Bri!



Zara Campaign

On February 16, 2014
By Connie

Who doesn’t love the clean lines and every day elegance of Zara?  We’ve been working on lots of photo shoots lately for our recent Zara promos.  I’ve been known to be victim to a good deal on great clothes.  Sometimes the best part of my job is the sneak peak on our latest sales.  Check out our recent campaign below.  And happy shopping!






More Pretty in Pink!

On January 26, 2014
By Connie

It seems we’re really loving pink this season.  Check out some our latest work.



About Connie

I was that geeky camera chick who spent her high school lunch breaks in the darkroom.  I still miss the smell of those stinky developer chemicals.  Sort of.

Born in Canada, I graduated with top honours in Applied Photography at Sheridan College before spending several years assisting and producing for  some of the best commercial shooters in Toronto.  After gathering a wealth of valuable skills and getting my first DSLR, I bought a plane ticket to Asia.

It was my first backpacking adventure, but I managed to survive nine months from Seoul to Singapore with only some shoddy mandarin and a lot of luck.  I had the time of my life. So I did it again.  Seven months of zig-zagging around India and Nepal taught me ingenuity with limited resources, clarity when surrounded in chaos, and how to eat with just my right hand.

Sydney became my new home in 2008, and I’ve been enjoying the sunny weather and great coffee ever since.

Today, I’m a fashion and product photographer extraordinaire.  Based at Studio 8 in the northern beaches of Sydney, I relish the challenge and precision of studio lighting.  My clients are drawn to my clean, stripped back approach to every project.  My simplistic yet direct style is refreshing and elegant in a market full of heavily Photoshopped images.

When I’m not in the studio you can find me hand folding dumplings or scaling walls at the rock climbing gym.  I’m also really good at winning board games (or my friends are just really good at losing).



Finalist – Shoot The Chef 2013
Top 5 – Australia’s Emerging Travel Photographers of 2010 – Capture Magazine
Winner – Best Marketing Imagery Award 2010 – New Mardi Gras
Semi-finalist – Shutterbug Awards 2010 – Shutterbug
Short-listed – Travel Photographer of the Year 2009 – TPOTY
Finalist – Cultural Explorers 2009 – STA Travel
Winner – World in Focus 2007 – Photo District News
Top Emerging Photographers of 2007 – Photo Life Magazine