This was one of those projects where working with incredible talent can make any job feel so easy. First of all, Josh Goot creates beautiful apparel – the clothing speaks for itself. We created a minimal set with minimal styling in order to let his gorgeous designs stand on their own. We knew that excessive styling would just clutter the imagery and would work against Josh Goot’s clean and elegant designs.
We had a limited amount of time to shoot each outfit so I designed a set and lighting scheme that would offer several interesting angles to shoot from. I didn’t want to fuss with making dramatic changes to our set once we started shooting because I was concerned it would disrupt our workflow. I am really happy with the results of this set up as I think I was able to create enough variety in the shots to avoid repetition without allowing the backgrounds themselves to pull focus from the clothing.
Our model, Natalie, was a pleasure to work with. She truly did make my job easy. After a quick chat about the Josh Goot brand and the look and feel I wanted for this video, it was obvious that Natalie and I were on the same page. Aside for some minor directions here and there, I was able to just sit back and let Natalie interpret each outfit as we went along. Since I knew that I would be laying music over the video, I had the luxury of being able to call out how I was framing my shots while I moved the camera around her. In this way, we were always on the same page about what I was focusing on at any given time. I had the fortune of having lots of great shots to choose from during the editing process.
So here it is, our finished lookbook. I’m pleased to say that the folks over at Josh Goot were as excited with our video as us!